With immense opportunities opening up given the infrastructure boom in the country, LiuGong has widened its product basket with the launch of crawler dozers in three variants, thereby consolidating the reputation as a total solution provider. Equipment India meets up with Sunil Sapru, Director, (Sales, Marketing & Product Support) LiuGong. Excerpts from the interview.
Tell us about your strategy for entering the Indian market? Our strategy for entering the Indian market was very simple. We wanted to provide total product solutions to the customer in terms of its quality, reliability and performance, and more importantly, its cost effectiveness. We kept our product strategy
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