Work starts on Unitech's project in Gurgaon
Unitech has completed about a tenth of the construction in its upcoming luxury project, ‘The One’, Gurgaon, before launching it. The project will have 28 floors, with 324 apartments spread over 16 acres, and is likely to be announced in the next one or two months. These apartments, of 4,500 sq ft each, might be priced around Rs 4.5 crore.
Builders in India are known for launching projects and only then starting construction, often resulting in delivery delays. This will be the first big project from the group in about 18 months. The previous one, Crestview, was launched in Sector 70, Gurgaon. With a renewed focus on its core real estate business, the company plans to aggressively market its new project.
Construction for the latest project had begun about six months earlier and the foundation and ground floor have been laid. Besides this one, Unitech is expected to soon announce the launch of another luxury project in Noida, ‘The Palms’.
The pre-launch booking has started R Nagaraju, vice-president, corporate planning, said that 'The One' is a very prestigious project for the company. It has evinced a lot of customer interest as the construction is on in full swing.
Apart from being the first big launch in almost one and a half years, The One exemplifies the company's strategy to ensure sales and construction move in tandem, eliminating the possibility of any delay in delivery.