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Construction : Cover Story | October 2016 | Source : CW-India

Top Challengers | Action Construction Equipment

´We hope to be at 70-80 per cent capacity utilisation in two to three years.´
- Pradeep Sharma, President, ACE

Among the leaders in mobile cranes, tower cranes and construction equipment, Action Construction Equipment (ACE) is used across sectors: Infrastructure construction, power, ports, dams, metro rail, roads, mining, steel, engineering, railways, cement, warehousing and building construction. The Delhi-based company has in the past successfully launched next-generation pick-n-carry truck cranes and now plans to enter the new slew crane segment of 150 tonne; it already has a slew of cranes in 25-75 tonne range. Pradeep Sharma, President, ACE, says,´We see huge opportunity in backhoe loaders, and road-making machinery is a growing segment for us.´ Last year, ACE unified certain verticals to achieve optimum utilisation of resources. According to Sharma, the construction equipment industry´s growth depends on the following factors: Focus on infrastructure investments in roads, ports, power, housing and real estate; industrial production and capacity expansion by manufacturers; seeking emerging growth areas in equipment leasing and rental, exports and use of refurbished equipment; and providing clients timely service. ACE has addressed all these to achieve growth during the challenging times of 2015-16. He adds, ´Overall, we are at about 30 per cent of installed capacities and hope to be at 70-80 per cent capacity utilisation in two to three years.´ This will enable the company to increase its revenues without much CAPEX.

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