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Construction : Interaction | January 2019 | Source : Equipment India

India is going to be a new market in 2019

Finding the Indian market challenging, Michael Brookshaw, Global Distributor Manager, Keestrack sheds light on the current market scenario, company's growth and strategy. One pathbreaking offering: We have been developing units with new hybrid drive to keep the cost of running these units low. The total dependence on diesel engines to run the machines is also no longer there as these machines come equipped with ability to be plugged in to the available electric source. This way the downtime owing to engine issues can be eradicated.

Demand drivers in 2019: Globally, the market is changing. We see the customer aiming to lower the power or fuel costs and looking for hybrid drive technology. India is going to be a new market. I see demand in India both in mining and aggregate/manufactured sand. For manufactured sand, we will bring out a brand new unit and hopefully we will be able to launch it in bauma Germany. Also, China is growing rapidly and we are number two in China at present, where we do our manufacturing.

Announcement contributing to the company's growth in 2018: Our biggest growth has been in exploring new markets. Our objective is to offer global service and global production units for today's market. We are setting up our manufacturing unit in Rajasthan which will start production this year.

Challenge for the company in 2019: Our biggest challenge in India is to produce our world-class hybrid units at the right price for the market. With a lot of competition, we have to get down to a market price.

Key strategy to success in 2019: Our key strategy for success is offering the customer the best equipment, at the best price so that he can make profit.

 
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