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Construction : Web Exclusive | April 2013 | Source : Construction Update

Supertech ropes in Mickey Mouse for its Noida project

Supertech has partnered Disney for offering branded residences in its Fable Castle project in Golf Country at Yamuna Expressway, Greater Noida. For the north India-based real estate developer, this is the second such project. It had earlier partnered Italian fashion brand Armani for its Supernova project in Noida.

Supertech Chairman and Managing Director RK Arora said that customers will be able to choose from their favourite Disney stories, or their favourite Disney characters and design their rooms and spaces accordingly. The project is spread over 7.5 acres, and will have a 1,000 apartments of 1,000-2,125 sq ft. The price starts at Rs 3,300 a sq ft. Supertech will pay a one-time fee to Disney for this tie-up. The project is expected to be completed in the next three-3.5 years.

Also, Golf Country, a 100-acre township, will have plots, villas, a golf course and other facilities, such as school and hospital. Disney home products include furniture, bedding, tableware, kitchenware, fans, paints and bath accessories. The project will also have Disney-inspired recreational areas such as a children’s club, with a themed swimming pool and play zone, among others, the Disney UTV’s managing director, consumer products, retail and publishing, Roshini Bakshi, said.

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