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Construction : Report | January 2016 | Source : Equipment India

Rise to Challenge and Embrace the Future

LiuGong Machinery Co Ltd held their 12th Global Dealer Conference and Press Meet at Nanning, China during November 16-17, 2015, attended by 650 dealers and 19 media groups. Shankar Srivastava represented EQUIPMENT INDIA in this mega event.

For more than 55 years, LiuGong Machinery Corporation has been a leader in China´s construction equipment (CE) manufacturing industry. From building the country´s first modern wheel loader, LiuGong has evolved to become one of the fastest growing, global, CE companies in the world offering a full line of extreme duty, intuitive machines for construction equipment owners, constantly challenged to do more with less. LiuGong delivers opportunity to its employees, quality products and services to its customers, financial success to its investors, and community support in the regions it serves.

The company held its 12th Global Dealer Conference at Wanda Vista Hotel in Nanning. The theme for the conference was ´Rise to Challenge and Embrace the Future´. Approximately 650 representatives, comprising LiuGong dealers from more than 50 countries and over 100 guests including key customers and government officials, gathered in Nanning to celebrate the event. LiuGong Group Chairman Zeng Guang´an, President, Yu Chuanfeng, and the leadership team were present on the occasion. The proceedings began with a welcome address by Zeng Guang´an, who shared his views on China´s economy and industry; report on LiuGong´s 2015 performance; internationalisation strategy and the future of LiuGong´s future internationalisation targets. Lo Guobing, Vice President and General Manager Overseas Business, reviewed LiuGong´s overseas business and initiatives. Other speakers took the stage and reiterated their commitment to LiuGong´s initiatives and commended the dealers on their excellent contributions to the business. All heads of international regions recounted the challenges and achievements during the fiscal.

A joint Memorandum of Understanding (MoU) on strategic cooperation was signed between China Inter¡national Contractors Association and LiuGong group. Throughout the two-day meeting, the company and its global dealers not only reviewed the performance from the past year, but also exchanged opinions on common topics and discussed the company´s development strategy for the future. The best dealer award was bagged by Yontrakarn Machinery Co Ltd, Thailand, and received on behalf of the dealership by Kittichai Pruitthithada, General Manager.

Advances along the ´Belt and Road´
The China-proposed ´Belt and Road´ initiatives cover Asia, Africa and Europe, and each country along the routes of the ´Silk Road Economic Belt´ and ´21st Century Maritime Silk Road´, comprising Mongolia-Russia; New Eurasian Land Bridge; China-Central Asia and West Asia; China-Pakistan; Bangladesh-China-India-Myanmar and China- Indonesian Peninsula Economic Corridors.

The initiatives seek to promote win-win cooperation among participating nations by breaking any infrastructure bottlenecks. This is achieved by boosting the efficiency of resource allocation and through the development of market integration. The initiatives are presenting opportunities to ambitious CE manufacturers like LiuGong, the premier Chinese construction equipment manufacturer, who is prepared to take advantage.

Zeng kicked off the seminar, outlining LiuGong´s vision and role in the above initiative. Delegates from China, Pakistan and Poland also presented their perspectives on this project and expressed support from their respective countries. Interestingly, Pakistan is also developing a manufacturing hub in Gwadar Port City, to facilitate duty-free exports under their GSB plus scheme.

This annual event has become a key part of LiuGong´s brand and cooperation culture, not only showcasing the constant development of LiuGong´s international business, but also enhancing the partnerships between the company and its global dealers to help LiuGong deliver its commitment to global customers: offering a full line of extreme duty, intuitive machines for construction equipment users that are constantly challenged to do more with less.

On Indian Market
India is more focused on cost-effective solutions like China. Compared to other markets, Indian customers are more focused on fuel economy. They have very good knowledge of machines, understand total cost of ownership and they know where to save costs. As such their negotiation power is the highest. LiuGong business model in India is unique compared to other overseas markets. Usually there is only one dealer in a country while in India we have state-wise network. As such all dealers are in the small revenue size space and invest in support infrastructure. In other countries the dealers initiate their business with trading and then develop the aftermarket support capabilities.
Li Dongchun, Managing Director, LiuGong India Pvt Ltd

Global Vision 2025
I believe that after 10 years we would have more achievements in the global market in near countries and also Europe. We have new strategies for emerging markets and developed countries, which is important for our brand and business. Also, we are working in more countries and our brand will be more famous in the world. Importantly, we will have new products, new technology and innovation to support our dealers and customers to produce more value.

Judging from our current status and so far satisfying achievements, LiuGong´s globalisation strategy has been ahead of the era and all our efforts are paying off. Despite the domestic market´s tumble, LiuGong still performs well in sales revenue and profits due to our overseas business. Meanwhile, the overseas markets have played a significant role in the improvement of product technologies, product quality and LiuGong management systems.

I like India very much. Since 2002, I had been to India more than 20 times and we built our factory in 2009, which is working well and we a good team of more than 200 people in India. From last year we have broken even which is very important for us. Indian market is very dynamic, has a mountain of good future and we plan to succeed in this country.
Zeng Guang´an Chairman, Guangxi LiuGong Group and Guangxi LiuGong Machinery

I received a positive feedback for LiuGong equipment from my customers as they said it was a value for money proposition.
- Vasudevan, CEO, Vulcan Construction and Mining Equipment

LiuGong chose us and gave us this opportunity. I am a start up entrepreneur and LiuGong has guided me into becoming a successful businessman.
- Victor Joshua Managing Director, Arena Engineering Services Pvt Ltd

Our company was started as LiuGong dealership in 2010. Initially there was an equipment population of 38 LiuGong machines in Odisha while as on date it is 200 units.
- Kaushik Das Managing Director, Konark Infracore

We are the newest LiuGong dealer in India. We successfully rebuilt the LiuGong business in a short time of 6 months and sold 20 machines.
- Meet Desai Partner, Amritlal Desai & Sons

- Shankar Srivastava

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