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Construction : Interaction | March 2016 | Source : CW-India

We have planned low-cost products, which are high on quality

- Badal Shah, Director, Home Build Tech India Pvt Ltd

Home Build Tech, with the core values of innovation, excellence and quality, has evolved from just an idea into an enterprise, aimed at customer satisfaction through its world-class services and products.

Badal Shah, Director, Home Build Tech India Pvt Ltd, shares the scope of premium and mid segment quality products in the Indian market for doors and windows, and the wide range of products offered by the company.

How do you view the current market for doors and windows in India?
The premium quality product and the mid segment have a huge scope in the current Indian market scenario for doors and windows.

Tell us about your products and offerings for the Indian market.
We have specifically developed two different ranges of products for the above mentioned segments - the premium windows series called Signature Series, and the mid range called Slimline Series.

With the government´s mission of ´Housing For All by 2022´ and a new focus on affordable housing, any low-cost products - but which are high on quality - that you have planned or are planning for affordable homes?
Yes, we have planned low-cost products which are high on quality.Also, introduce us to the features in your products that cater to the requirement of green and smart buildings.

The premium Signature Series is developed, keeping in view, the green building requirements. This series can accommodate high performance insulated glass units up to 32 mm thick. We should remember that in any window or door, the amount of heat transmitted through the aluminium surfaces is much lesser as compared to the glass or infill surfaces. So, to be able to accommodate high performance glass unit, combinations is a necessity.

Also, the Slimline Series has been developed to accommodate safety laminated (with centri) up to 19.52 mm, which can be a reasonably good anti intrusion defence without having to use grills, etc, which spoils the vision and views through glass. Today, all architects demand minimum visible aluminium and maximum glass viewing surfaces, hence, the name Slimline and the product with minimum sizes.

As manufacturers of doors and/or windows, what are the challenges you face in this business? What are the strategic steps taken by you to overcome the same?
This industry is still 90 per cent disorganised; people still do cutting or fabrication at sites, hence, how can quality and consistency be ensured (unless it is a logistic necessity and the developers have provided proper facility, enclosed creating a factory environment).

Our challenge is to convince a lot of developers and architects regarding the advantages of a factory-produced door and window. For this, we have developed a systematic plan to create awareness by marketing, using all technology tools available today, such as electronic media and print media; specially developed sample kits or display carry cases; personal visits by our sales consultants giving product presentations; and installing site mock-ups.

What are the present and upcoming trends for doors and windows in the Indian market and what is the opportunity you see in future?
A good observation we have made, is that clients are ready to appreciate a good quality product if it is flexible to suit their requirements. Another observation is that there is a huge premium market, especially in B and C grade cities, and where appreciation and acceptance of good quality is more open hearted and genuine and clients do not mind increasing their budget to accommodate these products.

 
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