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Construction : Communication Feature | March 2016 | Source : Equipment India

Setting New Standards

SAMIL aims to capture a large share in the market as the government has allotted huge amount towards construction of new highways and road network all over the country.

Shriram Automall India Ltd (SAMIL) is India´s leading service provider for the exchange of used vehicles and construction equipment (CE). The CE business with Shriram Automall is witnessing a year-on-year increase in this business segment with excavators, loaders and backhoe being the largest in demand under the segment. Due to the economic slowdown, most construction business owners now prefer to search for used construction equipment instead of going for a new one that have a major difference in price. Built on the bedrock of trust and transparency, the pre-owned construction equipment segment of SAMIL is riding on a positive growth track. Construction equipment does not only make it easier to complete the project, but also ensures the efficient use of labour, time and money. SAMIL caters to the every need with a wide variety, including hydraulic excavators, wheel loaders, loader backhoes, cranes, motor graders, crawler tractors, piling rigs, forklifts, off-highway trucks and other mining machinery. The company has now started its voyage towards capturing the interests of international buyers for the CE segment.

Shriram Automall, after the Union Budget for 2016, aims to capture a large share in the market as the government has allotted huge amount towards construction of new highways and road network all over the country. With this big push provided by the government, the construction business owners are also in a positive sentiment towards buying both new and used equipment to make their bid for acquiring a new tender. Other government initiatives including the Make in India campaign is also providing the required boost to the segment.

The company offers various platforms for buying and selling used construction equipment, however, private treaty is the most preferred platform for closing the deals when it comes to construction equipment. With personalised approach and negotiated deals, every need is fulfilled with customised solutions through private treaties.

Market point of view
After three years of sluggish growth due to economic slump, the CE industry is on growth path again to gather momentum. Coming out of three years of de-growth, the industry is stabilising this year to gather momentum over the next two years, thanks to reforms and policy measures in the infrastructure sector.

Initiatives of the new (Central) government have made the macro parameters favourable to the industry. With the economy reviving and inflation under control, some reforms such as opening up the insurance and defence sectors for more foreign direct investment (FDI) will lead to more infrastructure projects requiring equipment in India.

The recent Union Budget was also majorly focused towards the reviving the infrastructure of the country and have also allotted a huge budget aside for construction of new roads and highways in the country.

India has globally become one of the key potential markets for construction equipment. Construction market contributed nearly 7 per cent to the India´s GDP and further estimated to acquire 8 per cent by the end of 2015. Further, by 2025, India´s construction market is expected to emerge as the third largest in the world, which would exhibit huge demand for construction equipment in the coming years.

With the new CE market now on track, Shriram Automall also expects to increase its sales as even during the sluggish economic time the demand for the used equipment was rock solid. Now with these new measures, we are hopeful to have good years coming in terms of demand for used construction equipment.

Customer point of view
SAMIL has organised the highly vague process of exchanging used vehicles in India. Customers come to us in search of a specific need and return back happily. A customer always needs the best deal and some amount of trust which the seller gives to him.

SAMIL´s value services
Whether it´s purchasing any used vehicle or equipment, owning a vehicle is not a tough task now. Today, when people are gradually shifting towards better lifestyles, their mindset and ideologies are also changing. Today, people know that purchasing a used vehicle doesn´t hurt their sentiments.

Beside a wide range of vehicles and equipment, the company also serves various platforms for easy acquisition and disposal of vehicles and equipment. The physical bidding platform is the most popular platform considered on the grounds of transparency and fair deals. But being an easy and instant platform in terms of market reach, online bidding has now gained much required momentum over the time.

The company also has private treaty platform, where the company serves as a negotiator between the owners of bulk or single assets at high value and the potential customers.

Shriram Automall´s another unique platform that provides real-time information about pre-owned vehicles for disposal is Shriram OneStop Classified Kiosk. This platform helps individual and fleet operators to interact and strike deals. The Kiosk is an interactive machine from where it is easier for user to view and select the vehicle of their choice.

These platforms have been presented with high strategically compliance and have proved to be successful in their own niche of audiences. From helping the buyers in inspecting the vehicle onsite to enabling the customer to connect with the company from anywhere easily, Shriram Automall has every possible thing a customer would need to have their trust built in a company.

SAMIL is the only company working towards organising the highly unorganised market dedicated towards exchange of used vehicles and equipment for over four years. Thus, the company brought forward innovative approach for the acquisition and disposal of pre-owned vehicles and construction equipment through its unique bidding platforms, especially physical and online bidding along with private treaty and OneStop Kiosk. Its unique bidding platforms has helped all; an OEM or an individual, SAMIL´s professional services has touched the lives of many.

Transparent, Efficient, Safe & Reliable; that´s how our customers regard our bidding process as. Shriram Automall has improved the purchase capacity of people in the zone by providing them with wide range of used vehicles and construction equipment at fair price through our unique physical bidding platform and easy finance options.

Recent past
Shriram Automall recently launched its 56th Automall at Chandrapur region in the central zone on February 16, 2016. The Automall has been strategically located near the Nagpur Highway road which is surrounded by vast agricultural lands. The company has embraced 2016 on a winning spree as it enters into Limca Book of Records by creating two National Records. The company has conducted highest numbers of bidding events in a financial year in both physical and online platforms. It organised a record 2,466 physical bidding events and 6,683 online bidding events all over the country for acquisition and disposal of pre-owned vehicles during the financial year 2014-15.

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